It should be known that there are websites on the Internet that resemble the official MichaelKors. His mother gave him a small modeling career as a toddler, also, and Kors appeared in a few national campaigns at this age. When his mother remarried, he changed his last name to Kors, the name of his new stepfather, and his mother allowed him to change his first name at this time, as well. He chose Michael. When he was just five, he designed his mother's wedding dress for her new marriage. He claims his addiction to fashion started at this time.
As a teenager, he sold clothing out of his parent's home's basement. He called this outlet "The Iron Butterfly. Before long, he dropped out to work in and sell clothes out of a small boutique called Lothar's, located across from Bergdorf Goodman, on fashionable 5th Avenue.
There, he was discovered by Bergdorf Goodman's fashion director, Dawn Mello, who asked him to bring hiscollection to Bergdorf's, where it has been ever since. He had immediate success, and this lasted through the s. In , however, he was forced to declare bankruptcy.
By , he was able to relaunch a lower-priced line as well as become the women's fashion director of French fashion house Celine. There, he greatly improved the company's bottom line through a renowned collection of accessories and ready-to-wear clothes. In , Kors left Celine to focus on his label exclusively, incorporating menswear.
He received the lifetime achievement award from the prestigious Council of Fashion Designers of America CFDA in , becoming the youngest designer ever to receive it. Many of his ad campaigns feature "jet-setters" in an exotic setting, such as on a safari, on the deck of a yacht, crossing the runway of an airport, etc.
In fact, the expansion of the brand has happened at a more rapid clip than for any other name in the fashion industry in recent memory. The company now boasts more than retail locations, including more than wholly owned stores. Name-recognition for the Michael Kors brand is greater than that for Prada, Gucci, Burberry, Ralph Lauren and many other luxury brands.
However, this expansion is now cooling down, and some analysts are saying the brand's name is overheated, which is an ill tiding in the fashion industry. In , Kors' company went public on the New York Stock Exchange and shares jumped 25 percent that day. Early investors Chou and Stroll became billionaires from their stock holdings. A significant portion of the company's revenue comes from lucrative licensing deals for watches, fragrances, eyewear and other products.
Michael Kors' biggest competitors are Coach and Kate Spade, both of which sell many of their own versions of his most coveted products, handbags. While Coach was faltering until recently, before the hiring of new creative director Stuart Vevers, there is some indication that American consumers are beginning to have Michael Kors burnout, due to brand saturation and over-expansion.
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This will benefit both Coach and Kate Spade, both of which have a longer history and debatably more stylish appeal. Michael Kors on Twitter: Features promotions, industry announcements, fashion show pictures, backstage moments, celebrity spotlights, product promotions, pronouncements from Michael and trend updates. Michael Kors on Facebook: Features fashion show sightings, model runway pictures, behind-the-scenes spotlights, product promotions, video clips, PSAs and the occasional word from Michael himself.
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Michael Kors on Youtube: Features video clips with collections and accessory introductions, fashion shows, behind-the-scenes portraits, interviews, celebrity spotlights, PSAs, commercials, and travel diary clips highlighting the company's stores and promotions around the world. Here you can get insights from Michael on his views of fashion, charities he supports and upcoming trends to watch.
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